O'Brien's deep experience in crisis and emergency response management led to the decision to incorporate public, media and stakeholder communication as a core offering. The reason is simple--resilience is the goal, and building trust is essential to recovering quickly from a crisis or disaster and getting back to normal operations.

Trust is based on taking right and effective actions in a response, but equally on communicating those actions to internal audiences, the media, directly to the interested public, to partners and to all key stakeholders including government officials. PIER is the undisputed leader in crisis communication technology, proven in numerous major events, and adopted by some of the most prominent public, private and institutional organizations.

Highlights

• PIER used by major agencies and organizations for nearly 10 years to manage a wide variety of events and issues
• PIER effectively used as a daily, routine communication tool enabling effective use instantly in a major event
• O'Brien's Communication Services group offers unparalled experience in managing public infomation in large scale events
• PIER is the most comprehensive communication management system incorporating text and phone notifications, website management, document creation and control, approval protocol, inquiry management, internal conferencing, embedded media lists, media monitoring and clips, detailed reporting, automated communication functions and notifications
• Communication services include media training, crisis communications plan, strategy consulting, issue management, JIC training, JIC support, drills and exercises, turnkey communication management
• PIER was the creator of the Virtual JIC concept and remains the only Virtual JIC technology that is proven in numerous major events

Learn more...

• PIER website
  
• O'Brien's Global PR Network Members